It's been awhile. Bad blogger. Here are some words I penned for PRWeek on the venerable #tag. I was tasked with creating as case for its demise. While I feel there's still room for the properly applied #tag, the task was to come out on the negative.
My full article is here, which also includes a pro-hashtag counterpoint. Note, this is behind a firewall.
Enjoy on, gentle reader. More to come in 2016...There are other indicators of the hashtag’s demise. For example, Twitter has called the # symbol "arcane," and improved search functions in social networks are increasing their ability to categorize and group conversations. Realize that success isn’t just in getting clicks but in being relevant.
And brand love for hashtags is hurting this once-valuable feature. The overuse of hashtags is leading to a backlash whereby they are increasingly seen as representatives of brand noise and not compelling content.