Introducing...the Social Media MBA

About a year ago I received an intriguing email from Christer Holloman, Sky News tech journalist and serial entrepreneur. Chris' concept was crowdsourcing a book on social media, and he asked me to contribute a chapter. Of course I was keen to help and I'm pleased to announce The Social Media MBA will be coming out from Wiley next February.

Our book features chapters from 15 social media folks from across four continents. Chapter headings include  Inspiring And Facilitating Creativity, Intent Is The New Demographic, God Technology and case studies from brands such as Dell, Kodak and Phillips. 

My chapter covers The Social Media Gap and I've previewed it on Chris' Sky News blog here.

I must say this was a fascinating project to be involved in. The authors come from a range of backgrounds and geographies, which gives the book - without a hint of a bias - a global flavour that is missing from many comparable works.

If you'd like to know more, or correspond with the authors, there's a LinkedIn Group here. And given the people who put this together, expect more social media as we hit the shelves. If you're keen to get your hands on a copy, you can pre-order from Wiley here.

- Jeremy